Month: August 2015

Moving Your Clients through the Purchasing Process

Contrary to what most company owners and marketers believe, the process of optimizing a website for search engines is  far more difficult than simply getting a first page rank or increasing site traffic. Ecommerce marketing  is a series of cumulative efforts that are designed to promote businesses and the services or products they supply, educate consumers, establish trust and effectively move customers  through the purchasing process by providing them with the answers they need. (more…)