In a highly competitive place such as Baltimore, MD, if you are going to maintain a dental practice, then you need to have an online marketing campaign that works. There is very little that a dentist can do for an office without an online marketing practice these days, because there is simply too much competition to do anything other than that. Here are just a few of the ways that you can use a marketing partner to enhance the foot traffic to your dental office.
As everyone surely knows, Google is the world’s largest search engine. Not everyone knows, however, that the second-largest one is YouTube, which is also owned by Google. Given this connection between the two, ranking higher in Google search results can also be done by uploading and sharing videos on YouTube.
The Growing Potential of Videos
After mobile, video is perhaps the next big thing on the marketing landscape. In fact, video is now making up 64 percent of all internet traffic, and is projected to grow by as much as 80 percent in 2019. Even businesses are seeing potential on using videos as marketing tools, with an estimate of $7.77 billion being spent on online video advertising this year.
The popularity of internet business marketing has exploded in recent years as more and more potential customers search the internet to do business. Given that it’s a lot simpler and more cost-effective to surf the net and click on a product or service to purchase than having to drive to the store to buy the same thing, many people are waking up and choosing this convenience. With an unabated boost in online marketing sales, it is safe to say that the future of e-commerce has never been brighter.
Every knowledgeable business and business owner dreams of finding a powerful ‘easy as rolling off a log” process to automate customer lead generation. Because it’s the most difficult part of marketing a business today, most business owners recognize that while their time and labor required is primarily creating copy and content, the long-term results pay huge dividends!