In a highly competitive place such as Baltimore, MD, if you are going to maintain a dental practice, then you need to have an online marketing campaign that works. There is very little that a dentist can do for an office without an online marketing practice these days, because there is simply too much competition to do anything other than that. Here are just a few of the ways that you can use a marketing partner to enhance the foot traffic to your dental office.
There is an app for virtually everything under the sun, and there should be an app for your dental practice as well. Gamification is a great way to make an app that can make going to the dentist fun for clients. If you cannot do this by yourself, then position yourself with a person who can.
Make sure that you have a localized SEO campaign going.
If your website is not localized within the major search engines, then you will not benefit from any of the work that you put into your site. You must be on the first three pages of Google for your preferred keyword, and you should be aiming for page one. The way that you do this is to localize your keywords as much as possible to the city/area and even to the street that you are on within the neighborhood. Once the traffic starts coming in from your local area, the search engines will take that as a signal that your site is good.