Analyzing a website’s key metrics is not always the easiest of tasks. Many business owners feel completely out of their element when they begin taking a look at unusual phrases and industry-specific acronyms. Here is a quick guide to some of the most important website metrics and how they are impacting the success of your digital marketing campaign.
Conversion rates are exceptionally important because they give you a clear look at the efficiency of your website. Whether your site is bringing in 10 or 10,000 visitors per day, knowing your conversion rates will provide some insight on how well your marketing campaign is going. A conversion can be anything from making an online sale to scheduling a future appointment.
A bounce takes place when a visitor leaves your site after just a few moments and does not go to multiple pages on your site. This number basically tells you if you are attracting the right traffic and how effective your off-site optimization is. Bounce rates can increase due to slow load times, broken links, improper links, or a second-rate page layout.
Another key piece of information to track is your site’s traffic sources, and this is one more metric that will give you a better idea about your off-site optimization. An example of this would be a website enjoying a huge influx of visitors from social media pages such as Facebook after revamping the social media campaign.