Month: February 2016

Some Tips on Maximizing Your Return on Investment on an SEO Campaign


Many businesses are making use of Baltimore SEO as a means to drive targeted, local traffic to their website. Some are taking a do-it-yourself approach with their SEO efforts, and others are using professional services from a reputable Baltimore SEO company. It may seem like you want better results even when your return on an SEO campaign is reasonable or good. The following are some things that you can do to take your SEO results to the next level.

Create Relevant Content for Your Target Audience

First, create content for your target audience to read rather than for search engines to pick up on. Most of the top search engines today do take into account the relevance of content throughout the entire article, blog or other piece. They use intelligent algorithms that give your content points for relevancy and that may discount points for not being relevant and for being stuffed with keywords.
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Measuring the Effectiveness of Your Website after Using Baltimore SEO


It can be difficult for the average business owner to determine if his website is actually effective at bringing in new clients and customers. Even popular websites with quite a bit of activity might still not be converting traffic into paying customers. Read ahead for a closer look at some of the metrics that all business owners should keep an eye on and a few signs that it might be time to contact a Baltimore SEO firm for professional assistance.

Total Traffic

The total amount of traffic that visits your business’s site is generally the first number that you and your marketing team will take a look at. No matter how eye-catching your website might be, all of your hard work will be for nothing if you are not attracting visitors. For businesses with brick and mortar storefronts, it will be important to consider local SEO in Baltimore. This marketing tactic is designed to attract local customers that use your website as the first touchpoint before heading into your store.
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