Baltimore business owners who want their companies to remain in a state of growth should know that attaining professional search engine optimization services can help them realize the goal. There are numerous services that Baltimore SEO companies can provide business owners to help them cultivate a strong online presence that entails enhanced visibility and excellent conversion rates. Some of those services include:
One great service a Baltimore SEO company can provide your business is content marketing. As noted by the Content Marketing Institute, content marketing is a process that involves first creating and then curating valuable content to change or enhance consumer behavior. Content marketing is typically perceived to be the most important part of the digital advertising process. This is the case because your target audience will read your content in order to get a basic understanding of what your brand is about.
Into the first quarter of the new year, many Baltimore business owners are considering what they can do to start 2016 in an effective, brand-building manner. One of the most important things to be aware of is that SEO is more important than ever. This is the case for many reasons, including the fact that internet use is growing. Here are just three of the SEO services that can help build your business in 2016:
1. Content Marketing.
As always, content is king in the world of SEO. For this reason, SEO experts will place primacy on utilizing advanced, effective content marketing tools and techniques in 2016. As noted in Forbes, content marketing is a process that involves first creating and then sharing media in order to attract clients to the business owner’s brand. SEO Baltimore firm representatives use numerous strategies to optimize this process.
Many businesses are making use of Baltimore SEO as a means to drive targeted, local traffic to their website. Some are taking a do-it-yourself approach with their SEO efforts, and others are using professional services from a reputable Baltimore SEO company. It may seem like you want better results even when your return on an SEO campaign is reasonable or good. The following are some things that you can do to take your SEO results to the next level.
Create Relevant Content for Your Target Audience
First, create content for your target audience to read rather than for search engines to pick up on. Most of the top search engines today do take into account the relevance of content throughout the entire article, blog or other piece. They use intelligent algorithms that give your content points for relevancy and that may discount points for not being relevant and for being stuffed with keywords.
It can be difficult for the average business owner to determine if his website is actually effective at bringing in new clients and customers. Even popular websites with quite a bit of activity might still not be converting traffic into paying customers. Read ahead for a closer look at some of the metrics that all business owners should keep an eye on and a few signs that it might be time to contact a Baltimore SEO firm for professional assistance.
The total amount of traffic that visits your business’s site is generally the first number that you and your marketing team will take a look at. No matter how eye-catching your website might be, all of your hard work will be for nothing if you are not attracting visitors. For businesses with brick and mortar storefronts, it will be important to consider local SEO in Baltimore. This marketing tactic is designed to attract local customers that use your website as the first touchpoint before heading into your store.
It’s already common knowledge for online marketers that resorting to black hat SEO can have negative implications on a website, but it seems that Google wants to really drive the message home.
Last 18th of September, the Google Search Quality Team announced through their blog that Google will take further action against repeat violators of their Webmaster Guidelines. Marketers can expect that the search engine will make it twice as hard to recover from the impacts of a penalty. This is why Baltimore SEO professionals are warning against the most common SEO mistakes that can get heavily penalized.
As everyone surely knows, Google is the world’s largest search engine. Not everyone knows, however, that the second-largest one is YouTube, which is also owned by Google. Given this connection between the two, ranking higher in Google search results can also be done by uploading and sharing videos on YouTube.
The Growing Potential of Videos
After mobile, video is perhaps the next big thing on the marketing landscape. In fact, video is now making up 64 percent of all internet traffic, and is projected to grow by as much as 80 percent in 2019. Even businesses are seeing potential on using videos as marketing tools, with an estimate of $7.77 billion being spent on online video advertising this year.
The popularity of internet business marketing has exploded in recent years as more and more potential customers search the internet to do business. Given that it’s a lot simpler and more cost-effective to surf the net and click on a product or service to purchase than having to drive to the store to buy the same thing, many people are waking up and choosing this convenience. With an unabated boost in online marketing sales, it is safe to say that the future of e-commerce has never been brighter.
Every knowledgeable business and business owner dreams of finding a powerful ‘easy as rolling off a log” process to automate customer lead generation. Because it’s the most difficult part of marketing a business today, most business owners recognize that while their time and labor required is primarily creating copy and content, the long-term results pay huge dividends!
“Local SEO” innovation has taken root in Baltimore! And, while a business owner’s mind might be on how much it is going to “leap-frog” its competition with improved visibility and traffic, it has to avoid making silly mistakes that are going to block it from getting there.
Local SEO has grown in importance significantly. With Google often showing favoritism towards smaller, more agile companies by providing – analytical tools of the trade- free, search engine statistics reveal that more than 40 percent of online searches focus on returning results for local companies,
If you haven’t already noticed, search engines deliver search results based on the physical location of the person performing the search. If the intent is to buy something locally, then Google will more than likely return a listing of local businesses providing what you want to buy. Baltimore businesses need an online presence if they wish themselves to be taken seriously.
With the proliferation of evolving Baltimore SEO practices alongside other digital marketing developments, you can almost kiss traditional, in-your-face marketing and advertising goodbye. Today, it’s all about engaging consumers. To do this, companies and their brands will need to rely on a simple premise: focusing on creating relationships with consumers, rather than grabbing people’s attention, or using interruptive tactics.
The so-called “old way” could’ve worked in the past, but not today. Think of a bigwig brand back in the ‘60s, when consumers watched only a handful of TV channels. As it turns out, that brand is one of the very few that can afford advertising; giant entities that can make a loud, brand-focused appeal to catch consumers’ attention. It was more of a one-way connection back in those days—companies reach out to consumers—and it ends there. Today, the same approach may hardly work at all because people want and expect to be heard as well.
In this day and age of advertising, it seems digital marketing techniques are over taking traditional advertising methods. Traditional content marketing used to be king back in the day, but now it has been merged with digital online marketing. While they may be two different beasts, it doesn’t mean that they can’t work together.
Whatever the channel may be, content needs to be compelling to reach today’s audience. When it comes to content marketing, choosing a right strategy is really all about knowing your audience and your media platform. The combination of Baltimore SEO marketing and high quality content marketing is a great match, and one that makes for a successful marketing campaign.